Financial Adviser Designations Do Matter

financial planningIf you’re in search of financial advisers, pay attention to the designations behind their names. For a financial planner, look for a CFP (Certified Financial Planner), ChFC (Chartered Financial Consultant), or MSFP (masters in financial planning). For an investment adviser, add a CFA (Chartered Financial Analyst) designation.

This is advice I’ve given readers forever. (Advice which may seem self-serving, since I hold most of these designations.) But is there any evidence that financial planning designations really matter? Professionals who hold them will say yes; those who don’t hold them will tell you they don’t make much difference.

A new study by financial planner Jeff Camarda, published as “Do professional designations matter?” in Financial Planning on May 26, 2017, finds that designations do matter when it comes to finding someone with a high probability of delivering competent financial planning advice to consumers.

It may seem intuitive that someone who has had to complete a series of educational courses, meet minimal experience requirements, and pass a rigorous exam would probably deliver more competent advice than someone who has not. Yet Camarda found very little research on whether designations give consumers higher quality financial planning. He decided to base the dissertation for his PhD in financial planning on answering this question.

The challenge was how to accurately measure whether consumers actually received higher quality advice from those holding the designations. Camarda used disclosed complaints of misconduct against FINRA Registered Representative advisers who sold financial products. His study was confined to 27,000 such advisers in the state of Florida who had passed the federal licensing requirements to sell financial products.

Amazingly, of this group, only 12% had at least one professional designation. Camarda compared these advisers to those that didn’t have a designation, using 18 statistical techniques and tests to verify his findings. He discovered that much lower misconduct was associated with having one of the designations and concluded advisers holding a designation offered a higher standard of advice. The Financial Planning article did not include specific numbers, but the academic version of the study is under review for publication by the journal Financial Services Review.

The study underscores what I’ve found to be true: that just because someone holds a license to engage in a specific service for consumers does not mean the person is competent. Licensing tests notoriously set the bar low for the entrance into almost any field.

It’s important to note that Camarda’s research only included advisers who sold products. It would be interesting to see a similar study of fee-only advisers to see if the same holds true; my hunch is that it would. The challenge would be to query a database of fee-only advisers that includes those who don’t have professional designations and then compare SEC complaints.

Since financial planning and investment designations give consumers higher quality advice than does simply taking the federal licensing exams, it would seem that federal regulators could give the public better service at lower cost by abandoning their licensing exams, instead requiring those selling financial products to obtain a designation.

Of course, such a move would produce an outcry from the many salespeople with licenses but not professional designations who work for Wall Street firms and insurance companies. Since they have the money to influence their members of Congress (those high fees and commissions go somewhere!), this won’t happen anytime soon.

Rick Kahler, Kahler Financial GroupAs a consumer, you will continue to need to do your own research to increase the odds that anyone giving you financial advice and selling you an investment really knows the territory. The best place to start is to look at their designations.


Rick Kahler, CFP
Rick Kahler, MS, CFP®, ChFC, CCIM
President of Kahler Financial Group
Email: rick@kahlerfinancial.com

One thought on “Financial Adviser Designations Do Matter

  1. Hi,
    Before hiring a finance professional, make sure they have the expertise needed for your situation. Below are the specific designations to look for depending on your needs.
    There are many, many other designations that a financial advisor may acquire; unfortunately, in my opinion many of them do not require rigorous standards and are just designed to help someone add letters behind their name.

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