I am sure you have heard in the news that the real estate market is once again booming. Once the for sale sign goes up in your neighbor’s yard, it is only a matter of days, or weeks, before you see a sold sign. While it seems like a great time to sell, there are still important things you need to do, to set yourself up for success.
Repairs and Maintenance
Buyers today are trending away from purchasing homes that require fixing up and home improvement projects. Today’s buyer wants something move in ready, and they are willing to pay for that convenience. Make sure you go room by room, and look closely at your home’s exterior to address any items that need attention. The most common concerns are peeling exterior paint, staining decks, worn or dirty flooring (stretching and cleaning carpets, or replacing), landscaping (including proper grading away from the foundation), gutter downspout extensions, and hail damage.
Once general maintenance is completed, the next step is staging your home properly. Our team has one of the best stagers in the business! She meets with each of our clients to conduct a staging consultation prior to the home going on the market. She takes a look at every aspect of the property and gives recommendations including paint colors, furniture arrangement, landscaping, etc… This is one of the most important steps when getting ready to sell a home, yet one of the most overlooked.
Your home needs to be priced correctly. This market has allowed homeowners to raise prices more than in the past, but you need to be careful not to put an unrealistic price on the property. It is still possible to overprice a home in this market. Our goal when clients hire us to sell their home is to push the price as high as we can, while still keeping it within reach of what a buyer’s willing to pay. When selling a home, we do a detailed market analysis to analyze similar homes that have recently sold. This analysis, combined with our years of experience, and knowledge of your community, will ensure pricing your home effectively.
Over 90% of buyers start their home search online. Your home’s marketing plan should focus on eMarketing through websites and social media. Since buyers start looking online, quality photos are of utmost importance. Many times buyers will decide to continue pursuing a home or eliminate it based on the quality of the pictures. Make sure you have high quality photos, along with a detailed marketing plan that covers all aspects of a buyers search. Our team has perfected marketing online through a variety of avenues. We are always looking for new ways to enhance our marketing plan and provide the greatest visibility possible to sell your home quickly.
Give the Kahler Team a call if you would like guidance on setting your home up to sell quickly and for the highest possible price. We would be more than happy to meet with you, and walk you through the process.